SALT LAKE CITY--(BUSINESS WIRE)--Oct 8, 2019--
Traeger Grills (the “Company”) today announced that the United States District Court for the Middle District of Florida, Tampa Division, has granted the Company preliminary injunctive relief against Joseph, Brian and Mark Traeger. Under the terms of the Court’s Order, to which all parties stipulated, Joe, Brian and Mark Traeger are enjoined from “using, or publishing, in any manner the Traeger name used as a trademark and images of the Traeger Barn located in Mt. Angel, Oregon that bear the Traeger name, in connection with the advertising, marketing, or sale of wood pellet grills and associated products.”
Jeremy Andrus, CEO of Traeger Grills, stated: “We are pleased that federal courts in both Florida and Arizona have enjoined Dansons, and Joe, Brian and Mark Traeger, from continuing to engage in their harmful conduct and further confusing the market. It is truly unfortunate that Dansons has compounded its behavior through press releases mischaracterizing the court proceedings, but yesterday’s order leaves no doubt that both courts who have examined the matter have concluded that Dansons’ misuse of the Traeger name and intellectual property should be halted.”
Mr. Andrus continued: “Traeger Grills has pursued this litigation reluctantly and is merely enforcing Joe’s, Brian’s and Mark’s longstanding agreements not to use their names, likeness and reputations to confuse consumers by promoting other wood pellet grills as if they were genuine Traegers. We will continue to take the actions necessary to pursue this reasonable and limited relief on a permanent basis to protect our brand.”
Traeger Grills, headquartered in Salt Lake City, has been revolutionizing BBQ grilling and outdoor cooking for over 30 years with one simple, all-encompassing cooking solution. Traeger pellet grills use 100% all-natural hardwood fuel to infuse food with flavorful smoke, making food taste delicious and most of all, memorable. As the inventor of the original and world's top selling wood-fired grill, Traeger utilizes wood-fired convection power to provide 6-in-1 versatility; grill, smoke, bake, roast, braise and BBQ meals to perfection every time. Visit www.traegergrills.com for more information and to purchase Traeger grills and accessories.
View source version on businesswire.com:https://www.businesswire.com/news/home/20191008005729/en/
Hugh Burns / Nicholas Leasure
KEYWORD: UNITED STATES NORTH AMERICA UTAH FLORIDA
INDUSTRY KEYWORD: HOME GOODS LEGAL RESTAURANT/BAR SPECIALTY PROFESSIONAL SERVICES RETAIL
SOURCE: Traeger Grills
Copyright Business Wire 2019.
PUB: 10/08/2019 11:28 AM/DISC: 10/08/2019 11:27 AM