lady grocery shopping

A German grocery store with worldwide locations is coming to Beckley, a corporate representative said Tuesday.

ALDI started in Germany and operates stores throughout Europe, including Spain, France, Ireland, Poland and Great Britain. The store also operates in the U.S. and Australia.

Beckley Zoning Officer Bob Cannon reported that ALDI is one of a trio of new businesses coming to Beckley.

Cannon said Wednesday that the old Magic Mart building at 301 Beckley Plaza will house ALDI and a new Planet Fitness gym. He added that the old Checkers building at 4110 Robert C. Byrd Drive will be home to a Texas Roadhouse Steakhouse.

ALDI officials declined to announce ALDI's Beckley address, though.

"We're excited to confirm Beckley will be home to a new ALDI store in 2019, but it's too early to share any additional details at this time," Sarah Brown, a division vice-president for ALDI stated. "We look forward to bringing the Beckley community a smarter, faster and easier grocery shopping option, and we'll reach out with more information, once available."

In an effort to let local shoppers know what they may expect at an ALDI store, The Register-Herald reached out to Del. Mick Bates of Beckley.

Bates, a native Australian and owner of the local health and fitness center BodyWorks, represents Raleigh County in the West Virginia Legislature.

In the past, Bates has demonstrated knowledge of brands that may sound foreign to the Mountaineer ear.

"I like them and think they will do well in the Beckley market," Bates reported, saying the company has stores in Charleston. "Have everything you might need, without having 10 of everything.

"No frills but good, quality brands that are not always familiar," he stated on Wednesday. "(They) don't employee very many people but pay them more than average and expect them to work harder than most."

A digital ALDI ad seemed to support Bates' statement. On social media, ALDI advertised that the corporation is searching for managers for the Beckley store, with an average annual salary of $59,000.

Bates called ALDI "a respected, international brand and company."

Shoppers aren't likely to get their cars swiped by stray "buggies" in the ALDI parking lot. ALDI corrals its shopping carts into one spot, corporate officials report on the website. Shoppers deposit a quarter to get a cart. Once the cart is returned, the shopper's quarter is reimbursed.

The store sells reusable shopping bags at the counter, or shoppers bring their own bags.

ALDI advertises the store brand as being at least as good as premium brands.

"ALDI brands are made of the same, or even higher, quality than national brands," the store website reads. "Plus, they're backed by our Double Guarantee.

"So you can be sure you and your family will trust ALDI brands for delicious satisfaction."

The "Double Guarantee" is the replacement of the product and a refund of the shopper's money.

The store offers "ALDI Finds," which are premium products that are offered for a special time.

In the U.S., the chain operates in New York, Alabama, California, Tennessee, Florida, Georgia, Indiana, Illinois, Kansas, Kentucky, Maryland, Michigan, Minnesota, Oklahoma, South Carolina, South Dakota, Texas and Wisconsin.

React to this story:

35
2
5
6
7