The Register-Herald, Beckley, West Virginia

State News

September 12, 2013

Highmark BCBS will be only firm in W.Va. insurance marketplace

CHARLESTON — Only one company will participate in West Virginia’s new individual health insurance marketplace.

Media outlets report that Highmark Blue Cross Blue Shield and Carelink/Coventry applied and were accepted to participate in the individual marketplace. But Carelink/Coventry has withdrawn.

Highmark CEO William Winkenwerder says his company will participate and offer 11 different plans. Highmark also will offer four plans in the state’s small business marketplace.

The health insurance marketplace is part of the Affordable Care Act. Enrollment begins Oct. 1. Coverage will begin Jan. 1, 2014.

West Virginians for Affordable Health Care executive director Perry Bryant says he hopes more companies over time will participate in the marketplace.

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