The Register-Herald, Beckley, West Virginia


January 31, 2010

WVU gets about $3.5 million in football television revenue

MORGANTOWN — West Virginia University will receive slightly more than $3.5 million from the Big East Conference in football television revenue from the 2009 season.

Mike Parsons, the school’s deputy athletic director, said that includes a $1,650,000 appearance fee from the Gator Bowl on Jan. 1 in Jacksonville, Fla.

The remainder comes from WVU’s chunk of the conference’s TV revenue sharing program. All eight football schools participate in that equally.

“The payoff will be in that range for football,” Parsons said. “As for basketball, I suggest you check with Russ Sharp. He’d be more accurate in projecting than I could be.”

Sharp, associate athletic director for finance/administration, explained that TV revenue sharing averages about $2 million annually from basketball for each of the 16 schools in that sport.

But it could be more for any Big East team that reaches the NCAA Tournament Final Four.

In addition, WVU will receive an appearance fee of $100,000 for having played non-conference powers Purdue, Ohio State and Ole Miss.

All three of those games were nationally televised.

“We should get at least $2 million from basketball,” Sharp reiterated.

Parsons said TV money always has gone to the Big East (rather than a school) since the football league formed. Then the distribution system was set.

While that included an appearance fee, the bulk of it went into revenue sharing for football schools.

“But that appearance fee has been changed a number of times,” Parsons noted. “And this was the first year that they have done away with the appearance fees and made sure all of the TV revenue is distributed equally to the football schools.

“And that is really more than norm among other conferences.”

Parsons thinks the appearance fee for basketball is designed to encourage more Big East basketball teams to play non-conference games that will be on national television.

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