The Register-Herald, Beckley, West Virginia

April 13, 2010

Target Red

Campaign to enforce traffic law

Staff Writer
The Register-Herald

BECKLEY — Since its inception in 2008, Target Red (aka Stop on Red) has done much more than cut down on traffic accidents caused by motorists who run red lights. It has united a community.

Electronic billboards at area businesses, magnets handed out at local churches, even signs in windows prove the Beckley area cares about saving lives.

A two-week campaign begins this Friday — the third year for Target Red in our community — aimed at getting the attention of motorists and reinforcing the message that red means stop. Officers throughout the region will be out concentrating on red light patrols through April 30.

Thousands are injured and hundreds killed each year in the United States because irresponsible motorists ignore red lights and stop signs. The costs associated with medical expenses, insurance rates and vehicle repair are difficult to track, but certainly high.

A local church kicked off the grassroots effort after a careless driver ran a red light and seriously injured the church pianist as she drove home from choir practice. The Governor’s Highway Safety Program and local police enthusiastically jumped on board, seizing the opportunity to educate drivers, prevent injuries and enforce the law.

It worked here and has been expanded throughout West Virginia.

Target Red will keep preventing fatalities, injuries and expenses.

By all means, if you’re a driver, stop on red. If you’re a business, promote the Target Red campaign.

Take pride in the example our community has set, sport a red shirt this Friday, and support this worthwhile campaign that saves lives.