The West Virginia Tourism Commission has funded tourism-related projects totaling nearly $1.4 million.
Matching funds in the amount of $671,700 were granted through the Matching Advertising Partnership Program.
MAPP allows state tourism businesses to match their advertising dollars through partnerships with other tourism businesses and the state.
Matches are based on the budgets of the applicants with their partners combined, along with the amount of funding available.
The matching funds support efforts to promote West Virginia as a premier tourist destination, increasing the number of visitors and travel expenditures to West Virginia.
Approved requests representing tourism projects from this area include:
— Fayette County Education Fund — Applicant funding requirement: $1,530.00; state match: $4,590.00
Fayette County Education Fund’s “New River Birding and Nature Festival” project is designed provide shoulder season tourism business by attracting birders from across North America — from experts to beginners; the elderly and youth to southern West Virginia for what Bird Watcher’s Digest calls a “Top 10 event.”