The Register-Herald, Beckley, West Virginia

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May 16, 2014

Lemonade Day to promote entrepreneurship in W.Va.

BECKLEY — Whether it’s on TV or in your local neighborhood, the lemonade stand offers children the chance to make money and run their own business. One group has taken that idea and used it to teach children the value of a dollar and a day’s work.

Vision Shared Inc., which holds the license for Lemonade Day in West Virginia, is bringing its program to Beckley Saturday, according to a press release from the company.

Third-graders from Bradley Elementary School will have stands set-up at Beckley Lowe’s from 11 a.m. to 1 p.m.

Students from Princeton Primary School will be setting up a lemonade stand today during the Princeton Senior High School ‘Fun Day’ at the high school’s stadium from 1 to 2 p.m.

About 3,000 children and teens from over 20 counties will sell lemonade this spring and summer in West Virginia as part of a national entrepreneurship and financial literacy program.

Lemonade Day is a nationwide, educational program that teaches kids how to start, own and operate their own business. The goal of Lemonade Day is to help young people take ownership of their lives and be business leaders, social advocates, volunteers, and forward-thinking citizens of tomorrow, the release said.

“One of our goals at Vision Shared is to encourage entrepreneurship in West Virginia,” Vision Shared Inc. CEO and President Cory Dennison said in the press release. “Lemonade Day allows us a chance to reach our state’s kids and teach them the basic skills needed to start a business. We hope they will carry the lessons they learn from Lemonade Day to encourage them to open a business when they get older.”

Those in the program will learn budgeting, setting profit-making goals, serving customers, repaying investors, and giving back to the community.

“Lemonade Day is the premiere curriculum to teach entrepreneurship and financial literacy to youth on the market today,” Lemonade State Director Matthew Thompson said in the press release. “Last year was West Virginia’s pilot to participate in this national movement, connecting with 2,000 plus students in nearly twenty schools in eleven counties.

“Our main goal for 2014 was to increase our reach across the board including number of participants, counties served, and the platform in which the curriculum was presented.”

For more information about Lemonade Day in West Virginia, call Matthew Thompson at 304-539-2141 or visit www.lemonadeday. org. You can also follow @LemonadeDayWV on Twitter and Instagram or ‘like’ West Virginia Lemonade Day on Facebook.

— E-mail: cneff@register-herald.com

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