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Published: May 09, 2008 11:10 pm
Newspaper takes second in advertising awards
By Staff Reports
The Register-Herald
The Register-Herald won second place for general excellence in its division at the 2008 West Virginia Press Association Advertising Awards Contest. The Fayette Tribune was third in its division.
Results of the annual competition were announced Friday evening at a banquet at the Charleston Marriott to honor excellence in newspaper advertising sales and design.
Newspapers across the state compete in four circulation groups, two each for daily and weekly newspapers. The Register-Herald competes in Division 1, the largest of the four for papers with circulation of more than 20,000. The Tribune competes with the smaller weeklies in Division 4 with circulations under 4,000. The Montgomery Herald also competed in Division 4.
The ad contest has 19 categories. The overall awards for General Excellence are based on awards won in the basic categories.
The Register-Herald’s and The Fayette Tribune’s awards were for the following ads; the ad’s account representative is also listed.
- Best Small Ad Campaign, Division 4, 1st, The Fayette Tribune, What’s inside matters, Debbie Maxwell.
- Best Single B&W Ad 33 inches or Less, Division 1, 3rd, The Register-Herald, Feeling Crowded, Kim Maynor; 2nd, The Register-Herald, Getting It Straight, Paula Shrewsberry.
- Best Single B&W Ad over 33 inches, Division 4, 2nd, The Fayette Tribune, The General, Randy Thompson.
- Best Special Section, 3rd, The Montgomery Herald, Breast Cancer Awareness, Debbie Maxwell, Randy Thompson and Edith Hall.
- Best Sport Color Ad 1/2 page or Less, 1st, The Register-Herald, Edith’s, Darlene Hodges; Division 4, 3rd, Fayette Tribune, Fayetteville’s Huse Memorial Park, Randy Thompson.
- Best Spot Color Ad Over 66 inches, 2nd, The Register-Herald, American Red Cross, Paula Shrewsberry; 1st, The Register-Herald, Carriage Drive, Melissa Keller; 2nd, The Fayette Tribune, Value Plus Galaxy, Debbie Maxwell.
- Best Process Color Ad over 66 Inches, 3rd, The Register-Herald, We go out on a limb, Melissa Mann; 1st, The Register-Herald, We think our customers and readers are number 1!, Edie Withrow; Division 4, 3rd, The Montgomery Herald, Repo, Debbie Maxwell.
- Best Theme Page(s)-Classified, 2nd, The Register-Herald, Easter Sunday, Janet Ward and Edith Hall; Division 4, 3rd, The Fayette Tribune, Soccer 2007, Edith Hall; 2nd, The Montgomery Herald, Celebrate the miracle of Easter, Edith Hall; 1st, The Montgomery Herald, WVU Tech, Edith Hall.
- Best Theme Page(s)-Retail, 1st, The Fayette Tribune, Mount Hope Mustangs, Randy Thompson, Debbie Maxwell and Edith Hall.
- Best Newspaper Promotional Campaign, 2nd, The Register-Herald, Weigh Down Weight Loss Challenge, Chuck Jessup.
- Best Classified Display Ad, 2nd, The Register-Herald, Thank You-Hometown Subaru, Edie Withrow.
- Best Progress Edition, Division 4, 1st, The Fayette Tribune, Discovery, Randy Thompson, Debbie Maxwell and Edith Hall.
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