The Register-Herald, Beckley, West Virginia

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April 23, 2011

Dick’s Sporting Goods coming to Crossroads Mall

BECKLEY — Crossroads Mall announced Friday the addition of a new anchor store that will give the mall a new look and provide shoppers a wide variety of goods to purchase.

Dick’s Sporting Goods will join Crossroads Mall, owned by Pennsylvania Real Estate Investment Trust, with construction of the 45,000-square-foot store to begin in May and finish in time for a projected opening date in the late fall.

With the Sheetz gas station opening in March and PetSmart in November, the addition of Dick’s is another aspect in the revitalization of the Crossroads Mall property, mall general manager Kathy Housh said.

“We’re changing the look of the mall, and it’s all about evolving with your community and growing with your community,” she said. “PREIT is very aggressive in trying to keep up with the trends and the times to meet the community’s needs. I believe it’s going to be positive.

“I think our whole regional area is in a growing mode. I think we’re going to grow together. I think that’s going to cause a lot more traffic and activity, and I hope we become a shopping hub in southern West Virginia.”

Dick’s will occupy space currently held by retailers RadioShack and F.Y.E., and the storefront will build out several feet, like PetSmart, Housh said. Both RadioShack and F.Y.E. will relocate within the mall, but those locations will be announced later, she said.

According to a news release provided by PREIT’s public relations firm, Dick’s will offer the community signature MLB, NBA, NFL and NHL apparel as well as athletic, hunting and camping equipment. There will be gear available to sports and outdoor enthusiasts of every kind for activities like baseball, basketball, football, cycling, golf, hockey, lacrosse, running, soccer, skiing, hiking and more.

Housh said she thinks there are plenty of reasons Dick’s chose to locate at the mall.

“I think, with our outdoor and recreation, all of our team sports, and we have a family-oriented area,” she said. “They’re going to be carrying such a varied selection of gear.”

In addition to appealing to the local potential customer base, Dick’s would be a viable shopping option for visitors to Winterplace Ski Resort, state parks and the Summit Bechtel Reserve.

Currently, the closest Dick’s is located in South Charleston, more than 45 miles away, according to the retailer’s website.

Dick’s would become the mall’s fourth-largest store in terms of square feet, behind Sears, JCPenney and Belk.

Housh said she thinks the addition is big news that will excite other retailers and potential shoppers. It’s also part of an ongoing project PREIT has planned to add more corporate stores to complement the mall’s look, she said.

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