The Register-Herald, Beckley, West Virginia

February 3, 2014

Coca-Cola Super Bowl ad stirs controversy


CBS Atlanta/AP

ATLANTA — Each year, several Super Bowl commercials become the subject of controversy and scrutiny, usually for their sexually charged content.

This year, a Coca-Cola ad landed in the proverbial hot seat, but not for being lewd – it showed Americans of different races and ethnicities singing “America, the Beautiful” in a variety of different languages. After it aired, many took to various social networking sites to express their outrage at the song being performed in any language other than English.

The company’s official Facebook page was inundated with comments after the spot appeared during Super Bowl XLVIII. Though some showed support for the diversity shown in the ad, many others expressed displeasure.

“Today we are throwing away all our Coca-Cola products and replacing them with Faygo,” the Facebook page for the Tri-County Congregational Church in St. Cloud, Minn. wrote. “Faygo represents Christian Values and follows the Constitution. Mexicans singing the National Anthem is an abomination.”

Full story at http://atlanta.cbslocal.com/2014/02/03/coca-cola-super-bowl-ad-stirs-controversy-with-multilingual-singing-of-america-the-beautiful/