The Register-Herald, Beckley, West Virginia

November 20, 2012

Talking (and Texting) Turkey

Specialists Tweet and Pin for Your Bird Preparedness

By Lisa Shrewsberry
Lifestyles Editor

— You can do a lot in 24 hours.

With the recent October storm filed away in our long-term memories, clipped to it was the lesson that it is possible to winterize in a day, leading to the following assumption: it isn’t too late to prepare yourself for Thanksgiving dinner.

Most of us needed a Doppler radar to predict the impact of this earlier-than-usual Thanksgiving, but here it is upon us. Still, there is light at the end of the tunnel (and in the recesses of our ovens) thanks to a time-honored support team.

While the turkey experts at Butterball ideally recommend preparing your menu two to three weeks ahead and shopping early for savings on ingredients, perhaps it’s advice you can heed in preparation for your Christmas feast.

But for now, last-minute gourmet, never fear. There is hope for our kind, too. This is, after all, the information age.

Butterball will continue offering expert advice via Facebook, Twitter, Pinterest, Butterball.com and by way of good old-fashioned toll-free connection at 1-800-BUTTERBALL (1-800-288-8372), through December.

“This year it’s all about sharing the best turkey advice before Thanksgiving Day, delivering tips early and often,” said Mary Clingman, director of the Butterball Turkey Talk-Line. Butterball will also consult cooks through its new Butterball Cookbook Plus app and offer real-time responses to questions during live chats on Butterball.com.

The Butterball Turkey Talk-Line employs more than 50 professionally trained, college-educated home economists and nutritionists, who respond to more than 100,000 questions each November and December. They’ve answered calls regarding how to cook for a whole firehouse, how to impress the in-laws and how to serve international students their first American Thanksgiving dinner.

Try out your tech savvy and trim your shopping list to easy ingredients like these so your holiday will still go off without a hitch.

There’s even time to brine this Thanksgiving for a not-so-dry run on perfecting the roast turkey. But you’ll have to purchase a fresh (not frozen) bird and get started today — brining can take up to 24 hours before roasting for turkeys 20 pounds or more.