The Register-Herald, Beckley, West Virginia


November 20, 2013

Fa-la-la-la — local: Why shopping within borders boosts local economies

BECKLEY — Tempted to conquer family wish lists with a few clicks and keystrokes? Shopping online may relieve the impulse to do it all, now, but for conscientious gift buyers, ‘tis the season to keep it local. Retaining a slice of the holiday pie for nearby retailers can reap exponential benefits for local economies.

While the National Retail Federation reports 129 million consumers shopped online on Cyber Monday 2012, according to Kathy Housh, Crossroads Mall manager, this may not be the most optimistic trend for townships.

“If things are available locally, that should be (a resident’s) first priority,” she states.

Considering the number of locally owned businesses and franchises, and corporate store employees who also live and spend in their town, it becomes clear why Housh is passionate about splurging in close proximity.

“I understand going online when you’re looking for something you can’t find here, but it is important to support businesses locally. Plus, you can’t see it, smell it, try it on. How many times have we been disappointed when we bought something online?”

Flashy e-mail ads can’t guarantee the best bargain. If there’s a physical store within reasonable driving distance, buyers can save by taking advantage of individual store specials and sales, ones not available to virtual carts.

Shopping at the local level also eliminates inflated shipping charges and the possibility of unhappy returns. The real devil is in the residuals.

“Buying online means it’s not going to the economy here at all. It’s going to the economy where the corporation is located,” Housh reminds.

This Christmas, commit to exploring local options and to spending in at least one small business where you haven’t before. Leaving a few stockings open for local retailers to fill will ensure a happier, healthier community this New Year and for many to come.

Text Only
  • momrun Just do it W.Va.!

    “Missy’s here — we’re not going to win. Missy’s here…”
    Learning she was a perceived threat from two women whispering at the starting line behind her, women she had never met from among the hopping, stretching, Lycra-clad crowd, had one effect on Missy Burleson — a smile spreading as far as her feet were about to sprint her.

    April 16, 2014 5 Photos

  • living will 1 Decision day

    Pastor Roger Pauley and his wife Marcia were — like so many other baby boomers — charged with the responsibility of making decisions for their aging parents. For the pastor’s father, death was sudden.

    April 13, 2014 2 Photos

  • BAF approves community grants

    Beckley Area Foundation Board of Directors has approved $160,737 to fund forty-four projects throughout Raleigh County between April 2014 and March 2015.

    April 13, 2014

  • Carnegie Hall in Lewisburg unveils upcoming events

    Carnegie Hall in Lewisburg has a variety of events planned for the spring and summer.

    April 13, 2014

  • Singer named an Outstanding Young American

    President Bill Clinton, Elvis Presley, Wayne Newton and General Chuck Yeager have one thing in common, they are all past recipients of the United States Jaycees Ten Outstanding Young Americans award. For over 75 years, the United States Junior Chamber (Jaycees) has recognized the 10 young men and women – under the age of 40 – who best exemplify the highest attributes of the nation’s emerging generation. The U.S. Jaycees is pleased to name West Virginia’s own Landau Eugene Murphy Jr. to the 2014 Ten Outstanding Young Americans who will be honored at the 76th annual black-tie awards ceremony – to be held June 28, 2014, at the BWI Airport Marriott Hotel in Baltimore, MD.

    April 13, 2014

  • alderson americorps Alderson Main Street welcomes its new Americorps member

    The members and friends of Alderson Main Street welcomed their new Americorps member, Lynda Howe, at its recent monthly meeting.

    April 13, 2014 1 Photo

  • Tractor pull event coming to State Fairgrounds in May

    The West Virginia Grand Nationals N.T.P.A. Championship pulling event debuts at the State Fair Event Center in Lewisburg Memorial Day weekend.

    April 13, 2014

  • Djembes Drumming workshop to be held

    The New River Community and Technical College Office of Workforce Education is sponsoring a Djembes Drumming workshop on Tuesdays for six weeks beginning April 29.

    April 13, 2014

  • Learn basic sewing at NRCTC

    The New River Community and Technical College Office of Workforce Education will offer a basic sewing class in Lewisburg in May.

    April 13, 2014

  • floral painting GVT to showcase work of Genevieve Sowards Gillen

    Greenbrier Valley Theatre is exhibiting the art and photography of Genevieve Sowards Gillen during April. Her pieces are on display in the theatre foyer: three pastel, four acrylic, and a number of photographs on stretch canvas.

    April 13, 2014 1 Photo

AP Video