The Register-Herald, Beckley, West Virginia

Life!

June 8, 2013

Overlooking obvious can rob the world of unique treasures

Keeping the Faith

Editor’s note: This column by the late Bev Davis originally was published Sept. 24, 2002. Davis passed away Aug. 1, 2010, of a sudden illness.

Advertising sales representatives are taught to focus on the USP  — the unique selling point of a product.

Several years ago, a young sales rep was given the task of coming up with a new slogan for Tide laundry detergent.

After hours of perspiration, irritation and agitation spent in searching for a new angle, the young man poured some of the product out on the table and looked at it carefully.

He noticed numerous tiny blue crystals and asked a supervisor what they were. “Those are the cleaning agents that provide bleach without fading the fabric,” she told him.

The next day, a proud young employee laid his new slogan on the boss’s desk, and it became an instant success. It read, “Get whiter clothes with Tide — now with new, blue crystals.”

He helped a company run a successful ad campaign by simply focusing on something that was already in the product.

-----

We often do that with our most valuable product. It may be a gift, talent or special ability that’s already there, and we’re so accustomed to having it around, we overlook it or take it for granted.

Every day we overlook the obvious — in ourselves and others — and I believe we miss countless blessings because of our blindness.

Take your spouse, for instance. How often do you point out qualities and gifts you admire? Have you come to a point where you see more negative things than positive?

Maybe there are some “new, blue crystals” you’ve been looking at every day but haven’t seen them or pointed them out. Today might be a good time to take a closer look.

How about your kids? They’re growing up really fast, aren’t they? Have you been so busy with work, chores around the house, transporting them to sports, music and dance practice that you haven’t really looked at them lately? Each of your children has a unique selling point. If you discover it, point it out to them and keep reinforcing it; that little blue crystal could be a powerful shaping tool in that child’s life.

Do you have a co-worker or friend who’s never discovered — or has lost sight of  — some unique feature about them? Have you tried to become the catalyst for helping them find it and use it?

For some odd reason, our tendency is to either focus on the negative or not focus at all.

The ad rep’s story provides a good reminder that we should all work harder at looking for the “new, blue crystals” within our selves and in those around us.

Let’s look more for the USP and avoid OTO — overlooking the obvious. The discoveries could be priceless.

 

1
Text Only
Life!
  • life dr Wellness Wednesday: Adding an ‘I’ to TEAM

    Erica Tuckwiller is pediatrician with a deep-seated passion for changing the course of the childhood obesity epidemic.

    “As a physician, good nutrition is one of the biggest challenges I face in the care of our children and I actually have been involved in the fight against childhood obesity beginning with my senior thesis early in my college career at WVU,” she stated.

     

    July 30, 2014 1 Photo

  • bob thompson The jazz man

    If Bob Thompson’s 30-year career as a professional musician has taught him anything, it’s that there are really only two kinds of music.

     

    July 27, 2014 1 Photo

  • Leave a good legacy, and respect others’

    The death this week of the Rev. Jerry Falwell led to a network and cable blitz of commentaries on his life. We’ve been bombarded with a flurry of eulogies, criticisms, apathetic shrugs and lots of news footage regarding Falwell’s faith and foibles.

     

    July 26, 2014

  • 072314 Life CrossFit 4.jpg Crossfit Nation: Working out the WOD way

    Just as fashion trends come and go, so do fitness fads, and Cyndie Chinn had tried them all.

    July 23, 2014 3 Photos

  • downsize 1 Living large in smaller spaces

    How is it possible that as your nest gets emptier, your garage gets fuller? Living off the grid sounds tantalizing — the extreme version of paring down. But are you ready for solar panels and growing your own groceries or would a smaller home do the trick?

    July 20, 2014 3 Photos

  • Relishing the faith of little children

    July 19, 2014

  • Guns 1 ‘Guns’ for Life

    With the latest World Health Organization figures showing global life expectancy increasing from 64 years in 1990 to 70 years in 2011, staying healthy enough to add quality to the quantity of life is an important consideration.

    July 16, 2014 3 Photos

  • coconut 4 Crack open the power of the coconut

    Now let’s get this straight …
      We know about Parrotheads. And Cheeseheads. But when did Coconut Heads become cool?
    Move over, argan — you are so last season. Another exotic oil is taking lead role in everything from shampoo to weight-loss supplements. That cast-iron skillet seasoning, stretch-mark banishing essence of the hour is — coconut oil.

    July 13, 2014 2 Photos

  • Free summer serenade concert to be held

    Aurora Celtic, sponsored by Ivy & Stone, presents the free Summer Serenade concert Saturday at 6 p.m. on the Brown House lawn in Summersville.

    July 13, 2014

  • WVU Extension: Healthy summer eating tips for all occasions

    Summer and early fall are the times of year for family reunions, potluck picnics, pool parties and various other celebrations where we like to share food.

    July 13, 2014