The Register-Herald, Beckley, West Virginia

Editorials

March 4, 2014

Lift them up

For the first time in maybe forever, Girl Scout cookies are not in short supply.

Girls Scouts of America Black Diamond Council CEO Beth Casey told The Register-Herald that cookie sales in Raleigh County have suffered a 30 percent decline this year and, statewide, sales are down 20 percent overall.

Casey laid the bulk of blame for the sharp drop in sales at the door of Mother Nature.

January is normally the month that orders are recruited and we all know how that went — a polar vortex, snow, snow, more snow, and single-digit and lower temperatures.

Who can blame the gals in green for staying home safe, warm and snug?

She also said a price increase to $4 per box may have had a negative effect.

We definitely concede that point. In these slow economic times, people are holding their money more tightly. And no matter how yummy our favorite Samoas, Tagalongs or Thin Mints may be, the Scouts may have to face the fact that their product doesn’t give buyers the best bang for their buck.

Nevertheless, we mourn these lower sales numbers for a couple of reasons.

First as we said above — what is more delicious than the combination of chocolate, toasted coconut and caramel that combine for the great taste of the Samoa? Or the creamy mix of chocolate and peanut butter of Tagalongs or the refreshing taste of Thin Mints?

But perhaps the larger disappointment is that many Girl Scouts have missed out on the main educational theme of selling, distributing and collecting payment for cookies.

Casey said in addition to being Girl Scouts’ largest annual fundraiser — sales support activities throughout the year — selling cookies provides life lessons through which they learn goal-setting, decision-making, money management, people skills and business ethics.

But all is not lost, thank the cookie gods.

Girl Scouts are holding booth sales of cookies throughout March. Upcoming sales will be located at:

- Rick’s Supermarket in Glen Daniel on Saturday from 10 a.m. to 4 p.m.

- Walgreen’s near Ragland Road on Saturday from 11 a.m. to 5 p.m.

- Dollar General Store in Lester on Sunday from noon to 5 p.m.

- Walmart on Eisenhower Drive on March 9, 16 and 23 from noon to 5 p.m.

We urge all cookie-lovers to seek out these sales. You will be able to get your “yum” on and the Girl Scouts will learn at least some of the things the cookie project is meant to teach.

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