The Register-Herald, Beckley, West Virginia

Money

July 21, 2009

Same owners, new name

Heavenly Ham now HoneyBaked Ham and Cafe

Clients of Heavenly Ham in Beckley will notice a new brand at the Robert C. Byrd Drive business today.

Heavenly Ham is now HoneyBaked Ham and Cafe.

Owners Carol and Gary Calvert said they opted to go with a different franchise because Heavenly Ham is gradually phasing out stores nationwide.

Although the franchise has changed, the service at the store will be the same.

“It’s a different franchise, but it will still be owned by us,” Carol Calvert said. “We’re very excited about it.

“We’ll stay in the same location,” she added. “Our customers are familiar with where we are.

“I want to make it a smooth transition for my customers.”

Heavenly Ham gift certificates will still be honored at HoneyBaked Ham and Cafe.

Boxed lunches will also be offered.

“HoneyBaked Ham is a larger franchise,” Calvert said. “They have more stores.

“I think our customers will be pleased with the changes they’ll see,” she said. “There won’t be a lot of changes, but our ham will be just as incredible.”

The lunch menu won’t change, and the store will still deliver and offer boxed lunches and the same sandwiches.

“We will offer a few new things,” she said.

Calvert has operated Heavenly Ham since 1998 and has earned popular vote recognition among local restaurants annually for several years.

It is located in By-Pass Plaza near Magic Mart.

HoneyBaked Ham was founded in 1957 by Harry J. Hoenselaar in Michigan.

According to www.honeybaked.com, Hoenselaar selected the finest bone-in hams, cured them in his secret marinade and smoked them for hours over hardwood chips.

There are currently more than 400 HoneyBaked Ham stores in Michigan, Indiana, Washington, Pennsylvania, Texas, Oklahoma and Illinois.

Calvert said HoneyBaked Ham products are high-quality.

She believes her regular customers will be pleased.

“The people of Beckley have been really good to me,” she said. “I want to make this a very easy transition for them right now.”

— E-mail: jfarrish@register-herald.com

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