The Register-Herald, Beckley, West Virginia


February 16, 2014

Princeton practitioner named Young Optometrist of the Year

Dr. Brad Lane was recognized as West Virginia’s Young Optometrist of the Year by the West Virginia Association of Optometric Physicians for his contributions to the optometric profession, dedication to his patients and service to his community.

Lane completed his undergraduate work in the Honors Program at Concord University with a Bachelor of Science degree in pre-professional biology, as well as a Bachelor’s of Arts degree in psychology and sociology.

He attended the Pennsylvania College of Optometry in Philadelphia where he earned his doctorate in 2007. During optometry school he was awarded the Eschenbach Low Vision Award and the Alcon Case Study Award.

Continuing in academic pursuits, Dr. Lane now participates in dry eye research with Zeavision.

Lane represented eye care providers at the president’s roundtable discussion of head injuries at the West Virginia Athletic Trainers Association state meeting in Spring 2013.

Lane, a 1997 graduate of Mullens High School, is a partner in a private practice with locations in Princeton and Pearisburg, Va., where he practices full scope optometry, including injectables.

In addition, he routinely works with the staff, educating them and pushing them to seek certifications. The fruit of that labor is now having seven staff members who are certified ophthalmic technicians, NCLE certified contact lens assistants and two ABO certified opticians.

As an active member of the local community, Dr. Lane is heavily involved with his undergraduate alma mater. His office, Appalachian Eye Care, is the “Official Eye Care Provider of Concord University Athletics.” He was also chosen to be a member of the Concord University Foundation board of directors. As an outstanding alumnus, he was recognized as the guest of honor at Concord University’s Elimination Dinner.

In addition, Dr. Lane spends significant time helping others in the community. He has served on the board of directors for the Jonathan Powell Hope Foundation for five years. The foundation has raised over $1 million dollars to help children battling cancer in southern West Virginia.

He is a member of the Princeton Lions’ club and assists the Lions’ clubs in Princeton, Athens, Glen Lyn, Rich Creek, Narrows and Pearisburg with eye examinations. He also worked to create a scholarship, in honor of his late mother, Debbie Lane, and grandmother, Lucy Hale, which assists high school students interested in pursuing a medical career.

Dr. Lane is a 10-year member of the American Optometric Association and the American Diabetes Association.

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