The Register-Herald, Beckley, West Virginia


February 16, 2014

Princeton practitioner named Young Optometrist of the Year

Dr. Brad Lane was recognized as West Virginia’s Young Optometrist of the Year by the West Virginia Association of Optometric Physicians for his contributions to the optometric profession, dedication to his patients and service to his community.

Lane completed his undergraduate work in the Honors Program at Concord University with a Bachelor of Science degree in pre-professional biology, as well as a Bachelor’s of Arts degree in psychology and sociology.

He attended the Pennsylvania College of Optometry in Philadelphia where he earned his doctorate in 2007. During optometry school he was awarded the Eschenbach Low Vision Award and the Alcon Case Study Award.

Continuing in academic pursuits, Dr. Lane now participates in dry eye research with Zeavision.

Lane represented eye care providers at the president’s roundtable discussion of head injuries at the West Virginia Athletic Trainers Association state meeting in Spring 2013.

Lane, a 1997 graduate of Mullens High School, is a partner in a private practice with locations in Princeton and Pearisburg, Va., where he practices full scope optometry, including injectables.

In addition, he routinely works with the staff, educating them and pushing them to seek certifications. The fruit of that labor is now having seven staff members who are certified ophthalmic technicians, NCLE certified contact lens assistants and two ABO certified opticians.

As an active member of the local community, Dr. Lane is heavily involved with his undergraduate alma mater. His office, Appalachian Eye Care, is the “Official Eye Care Provider of Concord University Athletics.” He was also chosen to be a member of the Concord University Foundation board of directors. As an outstanding alumnus, he was recognized as the guest of honor at Concord University’s Elimination Dinner.

In addition, Dr. Lane spends significant time helping others in the community. He has served on the board of directors for the Jonathan Powell Hope Foundation for five years. The foundation has raised over $1 million dollars to help children battling cancer in southern West Virginia.

He is a member of the Princeton Lions’ club and assists the Lions’ clubs in Princeton, Athens, Glen Lyn, Rich Creek, Narrows and Pearisburg with eye examinations. He also worked to create a scholarship, in honor of his late mother, Debbie Lane, and grandmother, Lucy Hale, which assists high school students interested in pursuing a medical career.

Dr. Lane is a 10-year member of the American Optometric Association and the American Diabetes Association.

Text Only
  • 042014 Money Adam Taylor 2.jpg Simply green

    A new “greener” law office has been planted in downtown Beckley.

    April 20, 2014 1 Photo

  • 042014 Money Beckley Barber .jpg The Right Cuts

    If you want to experience an old school barber shop with some modern flair, the owner of Beckley Barber Shop says he’ll take care of you.

    April 20, 2014 3 Photos

  • lewis shop 1 Custom car care

    Lewis Automotive Group has added exhaust and mufflers to its list of available services.

    April 13, 2014 2 Photos

  • Class explores ABCs of starting a business

    If you have a dream of owning your own business, an upcoming class sponsored by the Office of Workforce Education at New River Community and Technical College will give you valuable information on how to get started.

    April 13, 2014

  • Rightway Rightway Auto offers dealer-quality service

    Whether you have two cars or 20 trucks to take care of, one local business owner says he wants to bring you dealership-quality service at a backyard price.

    April 6, 2014 1 Photo

  • johnson satterfield Johnson, Satterfield named certified Travel Marketing Professionals

    Maura Johnson, chief operating officer, and Becky Satterfield, Membership & group tour director of Visit Southern West Virginia, have earned certification as Travel Marketing Professionals (TMP) after completing a three-year program of the Southeast Tourism Society (STS) Marketing College.

    April 6, 2014 1 Photo

  • skyline resort 2 Southern skyline

    Cozy, upscale, but affordable. That’s the game plan for a newly opened resort in southern West Virginia.
    Located in Ghent, just off I-77 on U.S. 19, Skyline Resort recently opened its restaurant, 4 Season, and Rich & Ernie’s Bar.

    March 30, 2014 2 Photos

  • drone Up in the sky! It’s a bird, it’s a plane, it’s ... a drone

    With the launch this month of “Chopper Foxfire,” Foxfire Realty has become one of the first real estate companies in the region to experiment with “drone” technology.

    March 30, 2014 1 Photo

  • Auto rental expands to Beckley, Daniels

    Andrew Auto Rental has opened locations in both Beckley and Daniels as it expands in southern West Virginia.

    March 30, 2014

  • Summit designer is honored

    Freese and Nichols Inc. of Raleigh, N.C., designer of a series of dams and lakes at the Summit Bechtel Family National Scout Reserve, earned a National Recognition Award for exemplary engineering achievement for the work at the American Council of Engineering Companies’ (ACEC) 48th annual Engineering Excellence Awards.

    March 30, 2014