The Register-Herald, Beckley, West Virginia

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March 16, 2014

Instant Karma Cupcakes now open at Crossroads Mall

BECKLEY — In addition to its 507 Second St. shop, Instant Karma Cupcakes has recently added a new location at the Crossroads Mall.

Owner Elsie Dixon said Instant Karma’s kiosk is located between American Eagle and Pacsun.

The kiosk has been open for approximately two weeks, and Dixon said business is going really, really well.

Instant Karma Cupcakes recently won the “People’s Choice” award at the Women’s Resource Center fundraiser “Something Sweet: Cupcake Wars.”

Dixon said that helped generate interest in Instant Karma, plus at the mall, the clientele is essentially built in with the employees and shoppers there.

She said around 12 flavors are taken out to the mall every day, and hours of operation are the same as the mall, 10 a.m. to 9 p.m. Monday through Saturday and noon to 6 p.m. Sunday.

Instant Karma released three new flavors Wednesday: Hot Fudge Sundae, Cherry Vanilla and Samoas (like the Girl Scout cookie).

Stay up to date with all the latest flavors by visiting Instant Karma locations, check them out on Facebook or call 681-238-5854.

— E-mail: wholdren@register-herald.com

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