The Register-Herald, Beckley, West Virginia


February 1, 2014

What a girl wants

Glitter and rhinestones. Frills and bows. Pinks, purples and greens. You can see all sorts of feminine fashion at Sparkle Girl Fashion, a custom boutique that officially opens its doors Monday.

“Of course we have stuff blingy (with rhinestones),” co-owner Michelle Cozort said. “All little girls and women like bling. We actually specialize in custom-made T-shirts.

“We sell tons of bling shirts, glitter shirts, flat shirts, birthday outfits, tutus and hair-bows. A lot of people want that little special shirt that says ‘I heart my wrestler’ or even ‘I heart my cheerleader’ and it gives that special touch when they go out to the games.”

Cozort says the flat customized shirts are more manly and don’t have any sparkle to them.

“We do not embroider at this time,” she added. “We’re hoping to expand out and actually get to that point.”

The other co-owner says “birthday outfits” are popular at the shop.

“They’re little birthday outfits with a leotard and tutu,” Marlene Cole said. “We do a lot of cheer shirts and team-affiliated shirts. Our scarves are really popular too.

“We just started carrying concealed weapon purses for the people who have the concealed weapons permit. People really like those because no one else has one.”

Cole says the shop’s business policy is to try to keep prices as reasonable as possible.

“Most prices average between $15 to $30,” she said. “Very rarely do we have anything go over $30 and that would be a full outfit. Most of our shirts are $15 to $20. We’re all about repeat business.”

Sparkle Girl Fashion just expanded from what the two friends were already doing, Cole said.

“We have four daughters between us,” she said. “I have three and Michelle has one. We’ve always bought this sort of stuff for them.

“We’ve also been friends for a long time so we got together and figured, ‘We’re already buying it and ordering from other places. Why don’t we start our own so we can offer it to the area and make our girls happy too?’”

Aside from custom fashion, Cole said the duo has also started doing birthday parties.

“We supply the area, of course,” she said. “We have teenage daughters who dress up as princesses or fairies or whatever you want them to be and they’ll paint your fingernails.

“They’ll do your hair. They’ll do your makeup. It’s just a really girlie party. It’s a good time. We’ve done a couple and the kids really love them.”

Sparkle Girl Fashion has been open since September, but they will have their ribbon-cutting party and open house Monday from 5 to 7 p.m.

“We wanted to be established and have a good inventory for people to really get our name out there,” Cole said. “We decided to wait a little bit before we had the grand opening.

We’re going to be having a lot of giveaways. We’re going to be giving away shirts, scarves and bags. If you purchase something your name goes into a separate drawing for another prize.

“We recently joined the (Beckley-Raleigh County) chamber of commerce too,” Cozort added.

The shop’s glitter and hot pink paint job might scream “Girl Power,” but Cole says they do work for area miners, too.

“We do reflective clothing, which is great for miners,” she said. “Like, my husband works at Speed, so we put ‘Speed Mining’ on the back and we can put their names on the sleeves.

“It’s a very high-quality reflective vinyl. The miners absolutely love it. It’s also good for people who do things like bike or jog.”

Sparkle Girl Fashion is open Mondays, Tuesdays and Thursdays from noon to 7:30 p.m. The shop is open on Friday from 10 a.m. to 5 p.m. and on Saturday from 10 a.m. to 2 p.m. The shop is closed on Wednesdays and Thursdays.

For more information about birthday parties, pricing, or anything else you might need, call Marlene Cole and Michelle Cozort at 681-238-5961 or e-mail You can also “like” Sparkle Girl Fashion on Facebook.

Sparkle Girl Fashion is located at 159 Granby Circle in Beaver, on the second floor of the School of Harmony.

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