The Register-Herald, Beckley, West Virginia

Money

February 1, 2014

What a girl wants

Glitter and rhinestones. Frills and bows. Pinks, purples and greens. You can see all sorts of feminine fashion at Sparkle Girl Fashion, a custom boutique that officially opens its doors Monday.

“Of course we have stuff blingy (with rhinestones),” co-owner Michelle Cozort said. “All little girls and women like bling. We actually specialize in custom-made T-shirts.

“We sell tons of bling shirts, glitter shirts, flat shirts, birthday outfits, tutus and hair-bows. A lot of people want that little special shirt that says ‘I heart my wrestler’ or even ‘I heart my cheerleader’ and it gives that special touch when they go out to the games.”

Cozort says the flat customized shirts are more manly and don’t have any sparkle to them.

“We do not embroider at this time,” she added. “We’re hoping to expand out and actually get to that point.”

The other co-owner says “birthday outfits” are popular at the shop.

“They’re little birthday outfits with a leotard and tutu,” Marlene Cole said. “We do a lot of cheer shirts and team-affiliated shirts. Our scarves are really popular too.

“We just started carrying concealed weapon purses for the people who have the concealed weapons permit. People really like those because no one else has one.”

Cole says the shop’s business policy is to try to keep prices as reasonable as possible.

“Most prices average between $15 to $30,” she said. “Very rarely do we have anything go over $30 and that would be a full outfit. Most of our shirts are $15 to $20. We’re all about repeat business.”

Sparkle Girl Fashion just expanded from what the two friends were already doing, Cole said.

“We have four daughters between us,” she said. “I have three and Michelle has one. We’ve always bought this sort of stuff for them.

“We’ve also been friends for a long time so we got together and figured, ‘We’re already buying it and ordering from other places. Why don’t we start our own so we can offer it to the area and make our girls happy too?’”

Aside from custom fashion, Cole said the duo has also started doing birthday parties.

“We supply the area, of course,” she said. “We have teenage daughters who dress up as princesses or fairies or whatever you want them to be and they’ll paint your fingernails.

“They’ll do your hair. They’ll do your makeup. It’s just a really girlie party. It’s a good time. We’ve done a couple and the kids really love them.”

Sparkle Girl Fashion has been open since September, but they will have their ribbon-cutting party and open house Monday from 5 to 7 p.m.

“We wanted to be established and have a good inventory for people to really get our name out there,” Cole said. “We decided to wait a little bit before we had the grand opening.

We’re going to be having a lot of giveaways. We’re going to be giving away shirts, scarves and bags. If you purchase something your name goes into a separate drawing for another prize.

“We recently joined the (Beckley-Raleigh County) chamber of commerce too,” Cozort added.

The shop’s glitter and hot pink paint job might scream “Girl Power,” but Cole says they do work for area miners, too.

“We do reflective clothing, which is great for miners,” she said. “Like, my husband works at Speed, so we put ‘Speed Mining’ on the back and we can put their names on the sleeves.

“It’s a very high-quality reflective vinyl. The miners absolutely love it. It’s also good for people who do things like bike or jog.”

Sparkle Girl Fashion is open Mondays, Tuesdays and Thursdays from noon to 7:30 p.m. The shop is open on Friday from 10 a.m. to 5 p.m. and on Saturday from 10 a.m. to 2 p.m. The shop is closed on Wednesdays and Thursdays.

For more information about birthday parties, pricing, or anything else you might need, call Marlene Cole and Michelle Cozort at 681-238-5961 or e-mail sparklegirlfashion@yahoo.com. You can also “like” Sparkle Girl Fashion on Facebook.

Sparkle Girl Fashion is located at 159 Granby Circle in Beaver, on the second floor of the School of Harmony.

— E-mail: cneff@register-herald.com

1
Text Only
Money
  • 042014 Money Adam Taylor 2.jpg Simply green

    A new “greener” law office has been planted in downtown Beckley.

    April 20, 2014 1 Photo

  • 042014 Money Beckley Barber .jpg The Right Cuts

    If you want to experience an old school barber shop with some modern flair, the owner of Beckley Barber Shop says he’ll take care of you.

    April 20, 2014 3 Photos

  • lewis shop 1 Custom car care

    Lewis Automotive Group has added exhaust and mufflers to its list of available services.

    April 13, 2014 2 Photos

  • Class explores ABCs of starting a business

    If you have a dream of owning your own business, an upcoming class sponsored by the Office of Workforce Education at New River Community and Technical College will give you valuable information on how to get started.

    April 13, 2014

  • Rightway Rightway Auto offers dealer-quality service

    Whether you have two cars or 20 trucks to take care of, one local business owner says he wants to bring you dealership-quality service at a backyard price.

    April 6, 2014 1 Photo

  • johnson satterfield Johnson, Satterfield named certified Travel Marketing Professionals

    Maura Johnson, chief operating officer, and Becky Satterfield, Membership & group tour director of Visit Southern West Virginia, have earned certification as Travel Marketing Professionals (TMP) after completing a three-year program of the Southeast Tourism Society (STS) Marketing College.

    April 6, 2014 1 Photo

  • skyline resort 2 Southern skyline

    Cozy, upscale, but affordable. That’s the game plan for a newly opened resort in southern West Virginia.
    Located in Ghent, just off I-77 on U.S. 19, Skyline Resort recently opened its restaurant, 4 Season, and Rich & Ernie’s Bar.

    March 30, 2014 2 Photos

  • drone Up in the sky! It’s a bird, it’s a plane, it’s ... a drone

    With the launch this month of “Chopper Foxfire,” Foxfire Realty has become one of the first real estate companies in the region to experiment with “drone” technology.

    March 30, 2014 1 Photo

  • Auto rental expands to Beckley, Daniels

    Andrew Auto Rental has opened locations in both Beckley and Daniels as it expands in southern West Virginia.

    March 30, 2014

  • Summit designer is honored

    Freese and Nichols Inc. of Raleigh, N.C., designer of a series of dams and lakes at the Summit Bechtel Family National Scout Reserve, earned a National Recognition Award for exemplary engineering achievement for the work at the American Council of Engineering Companies’ (ACEC) 48th annual Engineering Excellence Awards.

    March 30, 2014