The Register-Herald, Beckley, West Virginia


June 29, 2014

Personal service offering personal sense of style

Are you looking for an outfit that is as unique as you are? You might find everything you need and more at the Younique Boutique, a business that opened at Dove’s Outlet Village in Fayetteville.

“We sell women’s clothing starting with teens through whatever age,” employee Brenda Hewitt said. “We carry clothes, jewelry, hair accessories, sunglasses, belts, purses, boot cuffs and seasonal shoes. Right now we have flip-flops, but in the winter we’ll have boots. We also sell WVU and Marshall University bling shirts and tank tops.

“You can expect the same personal, quality service that you get from Dove’s, and Dove’s has been around for at least 38 years. Younique Boutique is also owned by Mark Dove.”

Hewitt said the store is designed to invite you in, but not overwhelm you like some stores.

“When you think of a boutique, you automatically think of small,” she said. “People can come in and shop for clothes, jewelry, and hair accessories without being a big department store. We have personal service.

“It’s a lot easier to come in and shop when you can see everything all at one time and not have to walk all over the store or a big area in the store looking for a blouse and then the skirt to match it. It’s all there together.”

Younique Boutique has a strategy for making sure that everything stays unique, Hewitt said.

“With a lot of our clothes, especially our dresses, once we sell out of stock, we won’t reorder that,” she said. “We’ll order something else so we can keep things unique.

“A lot of people don’t like to buy a dress that there are 30 of in the store because that means 30 other people in the community have the same dress. One of our regular customers says we have things that she’s not seen anywhere else.”

Younique is a part of the Dove’s Outlet Village in Fayetteville. The boutique is open from 11 a.m. to 5 p.m. Monday through Saturday and from noon to 5 p.m. Sunday.

For more information about the boutique, call 304-574-1088.

— E-mail:

Text Only