The Register-Herald, Beckley, West Virginia

Money

May 26, 2013

Collectible charm

(Continued)

BELLEPOINT — Brown says she mostly depends on word-of-mouth advertising when it comes to her marketing strategy. “People come in and find something they’re looking for and go out and tell their friends about it. That brings in more people.”

The store is open five days a week, Tuesday through Saturday, from 9 a.m. to 4 p.m. Brown can be reached by telephone at 304-712-0559.

And there’s such a large inventory that Brown sometimes isn’t sure what she has in the store.

“There’s quite a bit of stuff in here. When some people ask about something, I’ll tell them I think I have it somewhere but I just don’t know where it is at the moment. I tell them to just look around; it might be hiding somewhere. If they see it high up on a shelf, I’ll go climb up on a ladder and hand it down to them.”

Brown says her bric-a-brac, curios and ornaments have been a profitable venture for her.  

“People used to take a lot of this stuff to the landfill,” she says. “Now they either hold on to it or sell it at the flea market instead of just throwing it away.”

She adds, “Nearly everyone collects something. Like they say, ‘Somebody’s junk is somebody else’s treasure.’”

— E-mail: jabbb@suddenlink.net

Text Only
Money