The Register-Herald, Beckley, West Virginia

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September 16, 2012

White Sulphur Springs gears up for Third Thursday Cash Mob Event

Several businesses in downtown White Sulphur Springs will participate in September’s Third Thursday Cash Mob Event.

Sadie Fraley, executive director of Main Street White Sulphur Springs, explains that the general idea of a Cash Mob is to encourage people to go into small, local businesses and spend their money, to give the business a little bit of economic stimulus.

“By doing so you would help the business grow, you would make people happy and you would get yourself some stuff, and have a great time knowing that you are vital to your downtown.”

Fraley details many of the reasons why everyone should support local businesses:

— A local business will often go out of its way to find a product if you are looking for it.

— A local business will add a service if a customer asks for it.

— A local business will never be that much more than a national chain or competitor, and they will usually match a competitor’s price and more times than not, will deliver personally to your doorstep.

— A local business will help to keep more money in a community by the way of paying taxes and fees to a local government and by spending on other local goods and services.

— A local business is more connected with the community because the owner lives there. It is more likely than its competitors to be involved in community events and support community organizations.

— A local business will generally help a local economy retain jobs even in a downturn.

Generation Greenbrier Valley will also hold a reception on the front patio of 50 East Casual Dining & Spirits that evening in hopes to connect to young talent and emerging leaders in the region. They will also be promoting the Organization’s Inaugural 5K Walk/Run Oct. 6 at the upcoming Freshwater Folk Festival at the WSS National Fish Hatchery.

Third Thursday Signage will be displayed outside those businesses and restaurants participating in the event.

For more information, contact Sadie Fraley at 304-536-5060.

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